The need for online trust, user privacy and credibility is rising. Companies find it important to safeguard the ‘data’ from their website visitors. And are taking measures such as using HTTPS. At the same time internet users are demanding more and more safety measures from the sites they visit.
The past couple of years most of the mayor browsers are starting to ‘prefer’ websites that have an SSL certificate. Since a couple of years Google and Mozilla Firefox are taking into account whether sites use secure, encrypted connections as a signal for the search ranking algorithms.
Soon Google will take this one step further: “Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.
Google Chrome seems to be dedicated to making it as easy as possible to set up HTTPS.
They have released a couple of tools helping with this. Mixed content audits are now available to help developers migrate their sites to HTTPS in the latest Node CLI version of Lighthouse, an automated tool for improving web pages.
Google Chrome’s new interface will help users understand that all HTTP sites are not secure. Obtaining a HTTPS powered website is easier and cheaper than ever before. Using HTTPS unlocks both performance improvements and powerful new features. It provides the ultimate base layer for sending sensitive information in a secure way.
For entry-level websites that require a low cost certificate for securing their domain name we would warmly recommend the GlobalSign AlphaSSL certificate. You can get an extra discount by signing up for a two year subscription for € 25,99 per year. GlobalSign is one of the top SSL suppliers in the EMEA region and a reference on the Enterprise market.
For webshops and other sites that require users to enter sensitive information such as payment data we would recommend using the high end GlobalSign ExtendedSSL certificate with Extended Validation.
This SSL certificate ensures a complete validation of your enterprise according to the highest industry standards. Visitors of a GlobalSign ExtendedSSL enabled site will see a full green address bar in the browser including the name of your organisation. This certificate will increase trust your visitors have in your site and significantly increase sales and conversions.
Kinamo offers a very large choice of SSL certificates starting from € 16,99 per year. Discover them here.
Need professsional advice in helping you choose the best SSL certificate for your business? Contact our SSL specialists.
SSL in a nutshell
What does a SSL certificate do?
An SSL or Secure Sockets Layer provides a secure, encrypted connection between the web browser and your website. You can recognise websites secured with SSL by the green lock and HTTPS in the browser address bar. (See image above).
Benefits of SSL
1. Encrypts information
An SSL certificate encrypts information that is exchanged between the user, browser and site. A basic example is information submitted on website forms. An SSL certificate encrypts this information so that malicious third parties can’t access it. Having a SSL certificate is therefore a must have for any application that uses logins and passwords.
2. Provides Authentication
When your customers visit your website you want to be sure that the information such as customer information, goes to the correct server without being intercepted. When obtaining an SSL certificate, another type of protection called a server certificate is also issued. This certificate acts as a mediator between browsers and SSL servers to show that the SSL certificate provider can be trusted.
3. Increasing customer trust
Customers visiting your website see the green lock and HTTPS in the browser address bar reassuring them that they can trust you. An SSL certificate increases conversions on your site since visitors are sure who they are doing business with. Using Extended Validation certificates with your company name next to the green lock will increase this trust even more.
4. Increase ranking in Google
Since a couple of years, Google is taking into account whether sites use secure, encrypted connections as a signal for the search ranking algorithms. Starting July 2018 Google will take this one step further by marking not secured sites as not secured in the browser address bar.
July is shaping up to be a big month for Google. In July they will also roll out the ‘Speed Update’ making mobile page speed a ranking in their mobile search results.
Need your site covered for Google SSL and mobile speed update rollout but do not know where to get started? Get in touch with Kinamo!